For insurance brokers
Specialist Insurance Leads for UK Brokers
Full risk details up front. Contact details only when the customer chooses you.
Gavello is an online marketplace that gives UK insurance brokers access to specialist business insurance opportunities in areas like fleet and motor trade. Customers submit their requirements in detail, brokers whose filters match are alerted and respond with an indication, and the customer's contact details are released only to the broker they select.
- No upfront cost to register
- Set your own lead filters
- Exclusive contact once chosen
What is Gavello?
What Is Gavello for Insurance Brokers?
Gavello is a digital, broker-focused marketplace for specialist business insurance. Instead of buying contact details that may have gone to several firms, brokers review a customer's requirements, respond with an indication, and receive the contact details only if the customer chooses them.
Gavello concentrates on niche business insurance, including fleet and motor trade, where customers often struggle to find quotes online. We reach businesses already searching for insurance through paid search, social media advertising and search engine optimisation, then guide them through a detailed online submission.
The result is a different kind of lead: a customer who has shared their risk, reviewed the responses and asked a specific broker to get in touch at a time that suits them.
How the platform works
How Does Gavello Work for Brokers?
Gavello works in five stages: customers submit detailed requirements online, brokers set filters for the opportunities they want, matching brokers are alerted in real time, brokers respond with an indication using Gavello Tokens, and the customer chooses one broker, whose contact at the customer's preferred time is exclusive.
of 5Customers submit detailed requirements
Gavello's guided online forms ask customers to set out their insurance needs in depth, rather than just leaving a name and number. Each opportunity arrives with the details a broker needs to assess it.
- Business details
- Vehicles and drivers
- Claims experience
- Cover required
of 5You set the filters
Choose the products you place, then narrow them down so you only see opportunities that fit your appetite.
- Product filters, such as Fleet Insurance
- Sub-filters, such as business type or number of vehicles
- Risk fields, such as youngest driver age or minimum fleet size
- Geographical areas you want to cover
- ProductFleet InsuranceFleet size8 vehiclesCurrent insurerShown in dashboardClaims historyShown in dashboardSent by email and in your dashboardof 5
You're alerted in real time
When a new opportunity matches your filters, you are notified by email and it appears in your broker dashboard with a summary of key details, such as current insurer, fleet size and claims history.
- Indicative premiumEntered by youPolicy optionsCover, excess and extrasBroker profileSpecialisms shownTokensUsed to respondSubmit indicationof 5
You respond with an indication
Use Gavello Tokens to respond to the opportunities you want. Submit an indication of premium and your policy options, which the customer reviews alongside your broker profile.
- StatusSelected brokerContact detailsNow released to youPreferred contact timeCustomer's choiceRisk detailsAvailable to validateExclusive to your accountof 5
The customer chooses, then you connect
The customer compares the responses, chooses which broker to speak to and picks a convenient contact time. Only then are their contact details released, and only to the broker they selected.
Benefits for brokers
Why Should Brokers Join Gavello?
Brokers join Gavello for exclusive contact with customers who choose them, detailed risk information before they respond, filters that control which opportunities they see, real-time alerts, and a branded profile that shows customers their specialisms.
- Exclusive customer contactWhen a customer selects you, their contact details go to you alone, so there's no race against other brokers to call first.
- Detailed risk informationSee the customer's submitted details, such as business type, claims history and cover required, before you respond.
- Control over what you seeFilters by product, business profile, vehicle count, driver age, area and more keep your pipeline relevant.
- Real-time alertsEmail notifications and your dashboard flag matching opportunities as soon as they arrive.
- A better customer experienceCustomers enter their details once and avoid unwanted calls, so conversations start on a positive footing.
- Branded broker profileShowcase your specialisms and sector expertise so customers understand who they are choosing.
Looking for Better Contact Rates Than Traditional Lead Generators?
Register as a Gavello broker, set your filters and start seeing specialist insurance opportunities that match your appetite.
How to get started
How Do Brokers Get Started on Gavello?
Brokers get started on Gavello in five steps: register and create a broker profile, set up lead filters, receive real-time alerts, review each opportunity and respond with an indication, then contact the customer at their preferred time if they choose you.
- Step 1Register on GavelloCreate your broker profile with details of your business and specialisms.
- Step 2Set up your filtersChoose the products, risk types, values and customer preferences you want.
- Step 3Receive lead alertsGet notified in real time when a suitable opportunity arrives.
- Step 4Review and respondCheck the risk, submit your indication of premium and policy options, then await the customer's decision.
- Step 5Engage the customerIf chosen, call at their preferred time, knowing you're their selected broker with their details to hand.
What makes Gavello different
How Is Gavello Different From Traditional Lead Generation?
Traditional lead generators often sell the same enquiry to several brokers, who then race to reach a customer with limited information. Gavello works the other way round: customers provide their risk details first, brokers respond, and each customer chooses one broker to speak to at a time that suits them.

Smart Data Capture
Guided forms and workflows, supported by AI-assisted technology, take customers through a thorough risk submission.
- Customers provide the relevant information
- Brokers get richer data and ask fewer repeat questions

Designed for Better Contact Rates
Gavello is built to help brokers reach the customers who want to speak to them.
- Details are shared only after the customer chooses a broker
- Customers choose when they would like to be contacted
- Customers have already seen your proposal and expect your call

Full Risk Data Up Front
Unlike basic lead forms, brokers see the customer-submitted risk data before contact is made, including claims experience, business and fleet specifics and the cover features wanted. That means a faster, better-informed conversation.

Gavello Token System
Brokers use Gavello Tokens to respond to opportunities that match their filters, creating a transparent, controlled way to manage lead access and value. Tokens are bought through the platform in flexible packages to suit brokerages of all sizes.
FAQs
Broker FAQs
What makes Gavello different from traditional lead providers?
Gavello gives you real-time opportunities from businesses actively looking for the specialist insurance you place. Leads aren’t resold: opportunities are matched to your own criteria, and a customer’s contact details go only to the single broker they choose.
How are leads delivered to me?
Through your secure broker dashboard. You’re notified by email when a matching opportunity becomes available and again when a customer chooses to connect with you. Details such as fleet size, cover preferences and risk profile are shown in the dashboard.
Is there a cost to join Gavello as a broker?
There is no upfront cost to register. To respond to opportunities, you set up your filters and buy Gavello Tokens through your broker dashboard, so you know what you are paying for before you use them.
What are Gavello Tokens?
Gavello Tokens are what brokers use to respond to opportunities that match their filters. They are bought through the platform in flexible packages, to suit brokerages of different sizes.
Can I set criteria and filters for the leads I receive?
Yes. You can filter by product and refine by details such as business type, fleet size, driver age and geographical area, so you only pursue opportunities relevant to your brokerage.
Are the leads exclusive to me?
When a customer chooses to connect with you, the lead is locked to your account and their contact details are shared with you alone. There’s no fastest-finger-first, and the customer doesn’t receive calls from other Gavello brokers about that enquiry.
How do I contact the customer once they choose me?
You receive their contact details together with their insurance requirements and preferred contact time. You can then call or email using your own sales process to validate the details and provide a tailored quote.
Which insurance products can brokers receive leads for?
Opportunities for Fleet Insurance and Motor Trade Insurance are live today, and further specialist lines, including commercial property, landlord, courier, taxi, convicted driver and HGV cover, are on the way.
Do brokers need to be FCA authorised?
Yes. Gavello checks that providers admitted to the platform hold appropriate FCA authorisation before they can respond to customers.
What support does Gavello provide to brokers?
Our broker support team helps with onboarding, technical questions and getting the best results from your filters and profile.
How quickly can I start receiving leads?
Once your account is approved and your filters are set, you can start receiving matching opportunities straight away, and you stay in control of your lead flow.
Can I see the platform before signing up?
Yes. Use the form on this page to book a demo, ask questions or request pricing, and the Gavello team will be in touch.
Book a demo
See Gavello in Action
Whether you want to ask questions, request pricing or walk through the broker dashboard, the Gavello team is here to help you explore what the platform could do for your brokerage.
- 1Send your detailsTell us about your brokerage and the products you place.
- 2We arrange a demoSee the filters, alerts and response tools, and ask about token pricing.
- 3Get set upRegister, create your profile and start receiving matching opportunities.
Ready to start now? Sign up as a Gavello broker.
Your details are only used to arrange your demo and answer your questions. Read the Privacy Policy for more.
Join Gavello
Ready to Grow Your Brokerage With Customer-Chosen Leads?
Join Gavello to take control of your pipeline, with real-time alerts, detailed risk data and exclusive contact with the customers who choose you.
About Gavello for Brokers
This page explains how brokers use Gavello to find and respond to specialist insurance opportunities. Platform features, filters and token packages are set out in the broker dashboard and terms, and may change as the platform develops. We last checked this broker information in September 2026.
Gavello is a specialist insurance marketplace and a trading style of 1st Tech Group Limited (registered in England and Wales, company number 14001276), which is authorised and regulated by the Financial Conduct Authority under Firm Reference Number 1008478. Gavello does not underwrite insurance, and brokers remain responsible for their own quotations, advice and regulatory obligations to customers. About Gavello.


