Gavello partner programme
Insurance Affiliate Programme: Partner With Gavello
The Gavello affiliate programme lets websites, content creators, influencers and businesses earn commission for referring people to Gavello's online specialist insurance comparison platform. Approved partners receive tracked referral links, ready-made marketing materials and performance reporting, with commission terms agreed individually. Businesses can also use Gavello's white-label solution to offer specialist insurance comparison to their own customers under their own brand.
- Affiliate and influencer programmes
- White-label solution
- Tracked referrals and monthly payments
- Partner support team
At a glance
The Gavello Affiliate Programme at a Glance
- Partnership models
- Affiliate and influencer programmes, plus a white-label solution for businesses
- How you earn
- Commission on qualifying referrals, using CPA, revenue share or tiered models agreed individually
- Tracking
- Unique referral links and multiple referrer codes, with a 30-day referral cookie
- Payments
- Paid monthly by bank transfer once your balance reaches £100; smaller balances roll over
- Marketing support
- Banners, logos and content suggestions once you are approved
- Products to promote
- Fleet and Motor Trade Insurance now, with more planned
Commission rates, what counts as a qualifying referral and all other programme rules are set out in the partner agreement you receive on approval.
Why partner with Gavello
Why Promote Gavello?
Gavello gives your audience a different way to compare specialist insurance. Instead of filling in enquiry after enquiry and fielding calls, clients submit their requirements once, participating providers compete for the business, and the client compares responses online before choosing who to speak to. That makes Gavello a genuinely useful recommendation for business audiences, and a straightforward one to explain.
What your audience gets
A better way to compare specialist cover
- One submission instead of repeated enquiries
- Participating specialist providers competing for their business
- Responses compared online, in one place
- No unwanted multiple calls, and no obligation to buy
- The choice of which provider to speak to
What you get as a partner
A programme built for specialist audiences
- Commission terms agreed around your audience and channel
- Unique referral links and multiple referrer codes
- Dashboard reporting on your referrals and commission
- Banners, logos and content suggestions
- Support from Gavello's partner team
How it works
How Does the Gavello Affiliate Programme Work?
Joining takes four steps, from registering your interest to receiving your first commission payment.
01
Register Your Interest
Tell us about you, your website or channels and the partnership model you are interested in.
02
Get Approved and Set Up
Approved partners receive a unique referral link, referrer codes, dashboard access and marketing materials.
03
Promote Gavello
Share Gavello on your website, blog, newsletter, YouTube or social media, using approved materials.
04
Earn Commission
Qualifying activity from your referrals is tracked to your account, and commission is paid monthly.
Partnership options
Which Gavello Partnership Is Right for You?
Gavello offers three ways to partner: an affiliate programme for websites and publishers, an influencer programme for content creators, and a white-label solution that lets businesses offer Gavello's specialist insurance comparison platform to their own customers under their own brand.
Affiliate Programme
Best for websites, blogs, newsletters and publishers
Refer visitors to Gavello with tracked links, banners and deep links, and earn commission on qualifying activity.
- Gavello-branded referral links and banners
- Multiple referrer codes to compare campaigns
- Dashboard reporting
Influencer Programme
Best for creators with relevant business audiences
Share Gavello with followers interested in fleet, motor trade and other specialist insurance through posts, videos and links.
- Personal referral links and codes
- Content suggestions and brand assets
- Guidance on labelling ads clearly
White-Label Solution
Best for businesses serving their own customers
Put Gavello's specialist insurance comparison platform on your website under your own brand, or co-branded with Gavello.
- Your logo, colours and design
- Integrates with your existing website
- Managed, tracked and supported by Gavello
- Commission by CPA or percentage
| Compare | Affiliate | Influencer | White-label |
|---|---|---|---|
| Best suited to | Websites, blogs and publishers | Content creators and influencers | Businesses with their own customer base |
| How you promote | Links, banners and deep links | Social posts, videos and referral codes | A branded comparison journey on your website |
| Branding | Gavello branded | Gavello branded, clearly labelled as advertising | Your brand, or co-branded with Gavello |
| How you earn | Commission agreed individually | Commission agreed individually | CPA or percentage, agreed individually |
| Managed by | You, with Gavello tracking | You, with Gavello tracking | Gavello, with full tracking and support |
| Getting started | Register your interest online | Register your interest online | Register, then we plan your branded set-up with you |
Commission
How Do Gavello Affiliates Earn Commission?
Gavello affiliates earn commission when people they refer complete a qualifying action, such as requesting a quote, within the referral period. Depending on the partnership, commission can be paid as a fixed CPA, a revenue share or a tiered rate, and is agreed individually with each partner.
- Visitor uses your link or code
- Referral tracked for 30 days
- Qualifying action completed
- Commission paid monthly
CPA
A fixed commission for each referral that completes an agreed qualifying action.
Predictable earnings per referralRevenue Share
A percentage of the revenue Gavello earns from the clients you refer, with no cap on earnings.
Rewards long-term, high-quality referralsTiered Commission
Commission rates that step up as your referrals reach higher agreed performance tiers.
Rewards growing volumesSpecial Promotions
Occasional, time-limited bonus commission for high-performing referrals or campaigns.
Extra incentives when offeredWe don't publish example earnings, because they depend on your audience, the products you promote and the terms agreed with you. Your rates, qualifying actions and any tiers will be confirmed in your partner agreement.
White-label solution
How Does Gavello's White-Label Solution Work?
Gavello's white-label solution lets a business offer Gavello's specialist insurance comparison platform to its own customers under its own brand, or co-branded with Gavello. The platform is designed to match your logo, colours and design and integrate with your existing website, while Gavello manages the platform, participating providers, tracking and support.
It suits businesses that already serve customers with specialist insurance needs, such as fleet operators or motor traders, and want to add a fully branded insurance service without building or running a comparison platform themselves.
What your customers experience
- A branded journey that looks and feels like part of your business
- One online submission instead of multiple phone calls and repeated enquiries
- Responses from participating providers to compare online
- The choice of provider, with any policy finalised directly with that provider
Your brand
- Your logo, colours and design, or a co-branded look
- Your customer relationships and audience
- Promotion of the service to your customers
Gavello's infrastructure
- The online comparison platform and customer journey
- Access to participating specialist providers
- Full tracking, reporting and partner support
Setting up your white-label solution
Each white-label agreement confirms the branding, integration, products, commercial terms and the responsibilities of each party, including any regulatory requirements that apply.
Who it suits
Who Is the Gavello Partner Programme For?
The Gavello partner programme suits businesses, websites, publishers, content creators and influencers whose audiences include business owners and organisations needing specialist insurance, such as fleet operators, motor traders and, as new products launch, property owners and landlords.
Fleet and Transport Services
Telematics, leasing, fuel card and fleet software providers whose customers run vehicle fleets.
Motor Trade Suppliers
Dealer platforms, garage networks, parts suppliers and other businesses serving motor traders.
Business and Finance Websites
Publishers covering small business, finance, accountancy or running a company.
Insurance and Business Bloggers
Writers producing guides and commentary for business owners and decision-makers.
Content Creators and Influencers
Creators on YouTube, LinkedIn, TikTok or Instagram with relevant business audiences.
Trade Associations and Member Groups
Organisations that want to offer members a useful way to compare specialist cover.
Digital Marketers and Publishers
Performance marketers and comparison publishers with relevant, compliant traffic.
Property and Landlord Services
Letting, property management and landlord services, ahead of planned property products.
Products
Which Insurance Products Can Affiliates Promote?
Affiliates can currently refer people to compare Fleet Insurance and Motor Trade Insurance online through Gavello. Commercial Property, Landlord and Courier Insurance are planned for the platform and are not yet available to compare online.
Please check with the partner team before promoting a product that is not yet available online, so your content matches what visitors can currently do on Gavello.
Tracking and payments
How Are Referrals Tracked and Paid?
Referrals are tracked through your unique referral link or referrer code, and Gavello's referral cookie lasts for 30 days. If a visitor completes a qualifying action within that period, it is credited to your account and shown in your dashboard. Commission is paid monthly by bank transfer once your balance reaches £100.
You can create multiple referrer codes to see which websites, newsletters, videos or social posts perform best, and send visitors straight to gavello.co.uk. Businesses using the white-label solution get the same tracking within their branded journey.
Balances below the £100 minimum are not lost. They roll over to the next payment period.
Already a partner? Log in to your Gavello account.
- 1
A visitor clicks your linkOr arrives at Gavello with your referrer code
- 2
The referral is recordedA tracking cookie lasts for 30 days
- 3
A qualifying action happensAs defined in your partner agreement, such as a quote request
- 4
It appears in your dashboardSee referrals and commission by link or code
- 5
Commission is paid monthlyBy bank transfer once your balance reaches £100
Promoting responsibly
How Should Partners Promote Gavello?
Partners should describe Gavello accurately as an insurance comparison platform, use approved marketing materials, avoid giving insurance advice or promising prices, make it clear when content is advertising and respect privacy and consent rules. The partner agreement sets out the full requirements for each programme.
Describe Gavello accurately
Gavello is an insurance comparison platform, not an insurer. Don't promise prices, savings or cover, as terms are set by providers.
Use approved materials
Use the banners, logos and messaging we provide, and check with us before creating new claims about Gavello.
Don't give insurance advice
Point people to Gavello to compare options themselves rather than recommending a particular policy or provider.
Make it clear it's an ad
Affiliate links and paid posts are advertising. Label them clearly, for example with "Ad". ASA influencer guidance
Respect privacy and consent
Get consent for tracking cookies and marketing emails where the law requires it. ICO cookie guidance
Follow promotion rules
Promotions of financial services must be fair, clear and not misleading, and your partner agreement applies. FCA social media guidance
This is a summary rather than legal advice. Depending on your partnership model and what you do, additional regulatory arrangements may be needed. We'll discuss these with you before you start.
FAQs
Affiliate and White-Label FAQs
Affiliate and influencer programme
How do I join the Gavello affiliate programme?
Register your interest using the form on this page. Once your application is approved, you’ll receive your unique referral link, access to your affiliate dashboard and marketing materials.
Who can join the Gavello affiliate programme?
The programme is open to content creators, insurance and business bloggers, fleet and motor trade service providers, digital marketers, businesses and anyone with a relevant audience interested in the specialist insurance products Gavello supports. Applications are reviewed before approval.
How are commissions tracked?
Commissions are tracked through your unique referral link or referrer code. When someone you refer completes a qualifying action set out in your partner agreement, such as requesting a quote, it is registered to your account.
How and when are commissions paid?
Commission is paid monthly by bank transfer.
What commission structure does Gavello offer?
Depending on the partnership, commission can be a fixed CPA, a revenue share or a tiered rate. Revenue share commission is uncapped. Rates are tailored to your audience and online presence, and agreed individually with each partner.
Is there a minimum payout threshold?
Yes. The minimum payout is £100. Any earnings below that amount roll over to the next payment period.
How long does the referral cookie last?
Gavello’s referral tracking cookie lasts for 30 days. If a visitor returns and completes a qualifying action within that period, you’ll receive credit for the referral.
Can I promote Gavello on more than one platform?
Yes. You can share your referral link on websites, blogs, email newsletters, YouTube and social media, and use multiple referrer codes to see which channels and campaigns perform best.
Do you provide marketing materials?
Yes. Once approved, you’ll have access to ready-to-use banners, logos and content suggestions to help you promote Gavello accurately.
Do I need to be FCA authorised to become a Gavello partner?
Requirements depend on your partnership model and what you do. Affiliates must not give insurance advice or arrange insurance on a customer’s behalf unless they have the appropriate permissions. Gavello will explain what applies to your partnership before you start.
Is Gavello an insurer?
No. Gavello is an online insurance comparison platform and a trading style of 1st Tech Group Limited, which is authorised and regulated by the Financial Conduct Authority under Firm Reference Number 1008478. Insurance is provided by the participating provider a client chooses.
Is there support for affiliates?
Yes. Gavello’s partner team can help with set-up, tracking questions and ideas for promoting Gavello effectively.
White-label solution
Does Gavello offer a white-label insurance comparison solution?
Yes. Gavello’s white-label solution lets businesses offer Gavello’s specialist insurance comparison platform to their own customers under their own brand, or co-branded with Gavello.
How does Gavello's white-label solution work?
Your customers use a branded Gavello journey on your website. They submit their insurance requirements once, participating providers respond through the platform, and customers compare responses online before choosing which provider to progress with. Gavello manages the platform, tracking and support.
Can the white-label platform use my own branding?
Yes. The platform can be branded with your logo, colours and design to match your identity, or co-branded with Gavello. The branding is agreed with you during set-up.
Can the white-label solution integrate with my existing website?
Yes. The white-label solution is designed to integrate with your existing website, so customers can compare specialist insurance as part of your own customer experience.
Who manages the white-label platform?
Gavello manages the platform, access to participating providers, tracking and ongoing support. You focus on your brand, your customer relationships and promoting the service to your customers.
Which insurance products are available through the white-label solution?
The white-label solution uses the products available on the Gavello platform, currently Fleet Insurance and Motor Trade Insurance, with further specialist products added as they launch.
How do white-label partners earn?
White-label partners can earn commission through a CPA or a percentage-based model. Commercial terms are agreed individually and set out in your white-label agreement.
Do I have to use the white-label solution to partner with Gavello?
No. The white-label solution is one of three partnership options. Affiliates and influencers can refer visitors directly to gavello.co.uk using their referral link or referrer code and receive credit for qualifying activity.
How do I get started with a white-label partnership?
Register your interest using the form on this page and mention the white-label solution in your message. Our partner team will contact you to discuss your requirements, branding, products and terms.
Register your interest
Become a Gavello Partner
Tell us about yourself, your website or channels and whether you are interested in the affiliate programme, the influencer programme or the white-label solution. Our partner team will review your details and get in touch.
- 1Send your detailsComplete the form with your contact details, website and a short message.
- 2We review your applicationWe look at your audience, channels and the partnership model that fits.
- 3Agree terms and get set upApproved partners receive their agreement, referral links and materials.
Interested in joining Gavello's provider panel instead? Visit the broker page.
We'll use your details to respond to your partnership enquiry. See our Privacy Policy.
Partner with Gavello
Grow With a Different Kind of Insurance Comparison
Refer your audience, or offer Gavello under your own brand with our white-label solution: a comparison platform built around one submission, providers competing for the business and clients staying in control.
About the Gavello Partner Programme
This page explains how Gavello's affiliate programme, influencer programme and white-label solution work. Programme details, including commission, qualifying actions, tracking and payments, are confirmed in each partner agreement and may be updated. Information was last reviewed in September 2026.
Gavello is an online insurance comparison platform and a trading style of 1st Tech Group Limited (registered in England and Wales, company number 14001276), which is authorised and regulated by the Financial Conduct Authority under Firm Reference Number 1008478. Gavello does not underwrite insurance. About Gavello.